Media Planning & Advertising module has been prepared for all the students willing to create career in the field of advertising in various advertising agencies. Media planning is the process of strategizing advertising placement in various media vehicles. Determining the right media advertising mix helps to achieve the marketing campaign goals. There are following skills on which training is to be given-
1. Training on designing & establishing goals of ad campaign.
2. Training on establish target audience.
3. Learning about tools to evaluate various media options
4. Research & Pre-evaluation of Media vehicles & Media Channels
5. Learning how to plan the details of ad Campaign
6. Learning how to measure the campaign effectiveness by post evaluation methods