Digital Marketing Training

Complete Digital Marketing Course

In today’s rapidly evolving digital landscape, traditional marketing strategies are no longer sufficient to meet the demands of the modern consumer. As more businesses shift their focus to online platforms, the need for effective digital marketing strategies has never been greater.

Here’s an outline of a Complete Digital Marketing Course offered by IILD Services-

Module 1: Understanding the Need for Digital Marketing

• Introduction to Digital Marketing
• Benefits of Digital Marketing
• Consumer Behavior in the Digital Era
• Case Studies and Examples

Module 2: Website Planning and Creation

• Understanding Website Basics
• Website Design Principles
• Content Creation and Optimization
• User Experience (UX) Design

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• On-Page SEO Techniques
• Off-Page SEO Techniques
• Technical SEO Fundamentals

Module 4: Local SEO

• Introduction to Local SEO
• Google My Business Optimization
• Local Citations and Directory Listings
• Local SEO Ranking Factors

Module 5: Google Analytics

• Introduction to Web Analytics
• Setting Up Google Analytics GA4
• Analyzing Website Traffic
• Conversion Tracking and Reporting

Module 6: Advanced Data Analytics and Insights

• Advanced Data Analytics with GA4
• Event Analysis, Data Collection and Analysis
• Extracting Insights from Data for events and audience
• Data-Driven Decision Making for SEO, PPC and Strategy

Module 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC Advertising
• Google Ads Fundamentals
• Developing Search Ads, Display Ads, Video Ads and Shopping Ads
• Creating Awareness, Traffic, Lead and Conversion Campaigns
• Bing Ads and Other PPC Platforms
• Ad Copywriting and A/B Testing

Module 8: Content Marketing

• Content Strategy Development
• Content Creation and Curation
• Content Distribution Channels
• Measuring Content Marketing Success

Module 9: Social Media Marketing (SMM)

• Introduction to Social Media Marketing
• Social Media Strategy Development
• Social Media Content Creation
• Social Media Advertising
• Facebook ads, Instagram Ads, LinkedIn Ads and Twitter Ads

Module 10: Email Marketing

• Introduction to Email Marketing
• Building Email Lists
• Email Campaign Creation
• Email Automation and Segmentation

Module 11: Video Marketing

• Introduction to Video Marketing
• Video Content Creation
• Video Optimization Techniques
• Video Advertising Strategies and YouTube Ads

Module 12: Affiliate Marketing

• Understanding Affiliate Marketing
• Finding and Joining Affiliate Programs
• Affiliate Marketing Strategies
• Tracking and Optimization

Module 13: Mobile Marketing

• Introduction to Mobile Marketing
• Mobile Website Optimization
• Mobile App Marketing
• Location-Based Marketing

Module 14: Influencer Marketing

• Understanding Influencer Marketing
• Identifying and Engaging Influencers
• Negotiating Partnerships
• Measuring Influencer Marketing ROI

Module 15: E-commerce Marketing

• Introduction to E-commerce Marketing
• E-commerce Website Optimization
• Shopping Ads and Product Feeds
• Cart Abandonment Strategies

Module 16: Growth Hacking

• Understanding Growth Hacking
• Growth Hacking Strategies
• Tools and Techniques
• Case Studies of Successful Growth Hacks

Module 17: Conversion Rate Optimization (CRO)

• Introduction to CRO
• User Experience (UX) Optimization
• A/B Testing and Multivariate Testing
• Landing Page Optimization Techniques

Module 18: Social Media Listening and Monitoring

• Introduction to Social Media Listening
• Tools and Techniques for Monitoring
• Brand Reputation Management
• Actionable Insights from Social Media Listening

Module 19: Online Reputation Management (ORM)

• Understanding Online Reputation Management
• Monitoring Brand Mentions
• Responding to Negative Feedback
• Building and Maintaining a Positive Online Reputation

Module 20: Lead Generation Strategies

• Introduction to Lead Generation
• Creating Lead Magnets
• Lead Nurturing Techniques
• Conversion Optimization for Lead Generation

Module 21: Marketing Automation

• Introduction to Marketing Automation
• Automation Tools and Platforms
• Setting Up Automated Campaigns
• Personalization and Segmentation

Module 22: Artificial Intelligence (AI) in Marketing

• Introduction to AI in Marketing
• AI-Powered Marketing Tools
• Predictive Analytics and Personalization
• Ethical Considerations in AI Marketing

Module 23: Digital Marketing Trends and Future Outlook

• Emerging Trends in Digital Marketing
• Predictions for the Future of Digital Marketing
• Preparing for Technological Advancements
• Adapting to Changing Consumer Behavior

Module 24: Capstone Project: Digital Marketing Campaign

• Planning and Executing a Digital Marketing Campaign
• Applying Concepts Learned Throughout the Course
• Analyzing Campaign Performance
• Presenting Results and Recommendations

This comprehensive Digital Marketing Course covers a wide range of topics, from foundational concepts to advanced strategies, providing learners with the knowledge and skills needed to succeed in the dynamic field of digital marketing.

Here are a few short-term specialized courses also.