Complete Digital Marketing with AI Tools

In today’s digital era, mastering digital marketing is crucial for anyone looking to enhance their career or elevate their business. This comprehensive course on digital marketing is designed to equip you with the essential skills and cutting-edge AI tools necessary to thrive in the fast-paced marketing landscape. Whether you’re a beginner aiming to step into the digital marketing field or a seasoned professional seeking to expand your expertise, this course offers a structured path to achieving proficiency.

By the end of this course, you will have a thorough understanding of digital marketing across multiple platforms and tools, equipped with the skills to leverage AI technology for strategic advantages. This course is your gateway to becoming a proficient digital marketing professional, ready to take on challenges and opportunities in the global marketplace.

Course Structure and Modules- Digital Marketing with AI

Here is the breakdown of courses in Modules to ensure each aspect of digital marketing is covered comprehensively, providing learners with a thorough understanding and practical skills in each specific area.

Introduction to Digital Marketing: Exploring the fundamentals and impact of digital marketing in the modern business landscape.

The Role of Digital Marketing: Understand the integration of digital marketing within the broader marketing function and its significance in career and business contexts today.

Business Research and Marketing Mix Design: Techniques for researching and developing effective marketing mixes for products or services.

Creating Business Briefs: Crafting detailed business briefs for either hypothetical or real ventures as part of the training journey.

Digital Marketing Project Planning: Strategic planning methodologies for executing digital marketing projects.

Graphic Design Fundamentals: Introduction to graphic design tools like Canva, including basic operations and design elements.

Video and Graphic Creation with AI Tools: Leveraging AI tools for creating business graphics and video content.

Website Creation: Comprehensive planning and development of a website, including understanding its core components. Deep dive into domains, extensions, and the processes for purchasing and selecting the right domain. Detailed understanding of web hosting options and choosing the best plan for various business needs.

WordPress for Beginners: From dashboard navigation to complete website setup using WordPress and CPanel. Exploration of content management systems and how to select the right theme for business websites. Creating essential web pages using the Elementor tool in WordPress. Introduction to key WordPress plugins and their applications.

Landing Page Design: Techniques for creating effective landing pages aimed at increasing conversion rates.

AI-Powered Website and Landing Page Creation: Utilizing AI tools to enhance website and landing page designs.

SEO Fundamentals: Introduction to Search Engine Optimization and how search engines function.

Keyword Research Techniques: Strategies for effective keyword research tailored to target audiences.

On-Page SEO: Best practices for content optimization including titles, headings, and meta descriptions.

Technical SEO Essentials: Advanced SEO techniques for improving site performance and visibility.

SEO Tools and Audits: Utilizing tools like SEMRush and Ahrefs for comprehensive SEO audits.

Advanced SEO Strategies: Deeper insights into optimizing SEO for different scales and complexities.

Local SEO: Techniques for enhancing online presence through local SEO, Using Google Business Profile for Local Ranking

Off-Page SEO: Developing Domain Authority and effective link-building strategies.

Digital Analytics with Google Analytics: Mastery of Google Analytics (using GA4) for monitoring and analyzing web traffic.

Google Tag Manager: Using GTM for effective GA$ setup and reporting

PPC and Google Ads: Fundamentals of setting up and optimizing PPC campaigns using Google Ads. Crafting Search, Display and Performance Max ads.

Advanced Google Ads Strategies: Leveraging Google Analytics 4 and Google Tag Manager to enhance ad campaigns.

Social Media Marketing Fundamentals: Overview of social media platforms and content creation for Facebook and Instagram for organic growth.

Social Media Marketing-  Creating engaging content and types of post for each social media platform. Understanding Group and Business Page setup.

Facebook Marketing and Facebook Ads: Crafting Awareness, Engagement, Lead Generation and Traffic Ads as per the business needs.

Instagram Marketing and Ads

Professional Networking with LinkedIn: Developing effective marketing strategies for LinkedIn.

LinkedIn Marketing and LinkedIn Ads

Twitter Marketing and Twitter Ads

Pinterest Marketing and Snapchat Marketing

Advanced Social Media Techniques: In-depth strategies for managing and optimizing advanced social media campaigns.

Online Reputation Management and Influencer Marketing

Email Marketing Techniques: Basics of email marketing, campaign creation, and automation strategies.

YouTube Marketing and Monetization: Strategies for creating engaging content and monetizing on YouTube.

WhatsApp Business Strategy: Setting up and strategizing marketing campaigns using WhatsApp.

E-commerce Marketing: SEO and advertising strategies tailored for e-commerce, including Google Merchant Center and Shopping Ads.

Monetization with Google Adsense: Understanding and setting up Google Adsense for online revenue.

Affiliate Marketing: Basics of affiliate marketing and strategies for success.

Mobile Marketing: Techniques for mobile marketing, including Accelerated Mobile Pages (AMP) and app store optimization (ASO).

Content Marketing and Strategy Development: Crafting and executing effective content marketing strategies.

Funnel Marketing: Understanding and creating efficient marketing funnels to guide customer journeys.

Creating a Digital Marketing Strategy: Comprehensive strategies for deploying digital marketing efforts effectively.

Artificial Intelligence (AI) tools in Modern Digital Marketing: Learn how to use AI in digital marketing by enabling personalized content, sophisticated data analytics, efficient customer service, enhanced SEO practices, Google Ads, and Facebook Ads.

Prompt Engineering for Digital Marketer: Best use of AI Tools like ChatGPT

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Highlights of Digital Marketing Course by IILD

This course is designed to equip you with the skills needed for a successful career in digital marketing, guided by professionals and supported by the latest technology.

• Duration and Structure: Dive into digital marketing with a structured 4-month program, consisting of 45 comprehensive modules.
• Learning Management System (LMS) Support: Enjoy seamless learning with full support from an advanced Learning Management System, enabling easy access to course materials and progress tracking.
• Industry Expert Training: Gain invaluable insights and knowledge from professional industry consultants, equipping you with the latest strategies and practical skills in digital marketing.
• AI Tools Integration: Learn to leverage essential AI tools that are transforming digital marketing, from analytics to automated campaigns, enhancing efficiency and effectiveness in various digital channels.
• Project-Based Training: Apply your learning in real-world scenarios with project-based training that enhances your practical skills and prepares you for actual digital marketing challenges.

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Project-Based Digital Marketing Training: Real-World Application and Expert Guidance

Embark on a transformative journey through the realm of digital marketing with our advanced project-based training program. Designed to provide you with a solid foundation in marketing principles, website development, and graphic design, this course offers a dynamic blend of theoretical knowledge and hands-on practical experience.

In-Depth Foundational Training: Our course begins with a comprehensive exploration of key marketing concepts, website functionality, and graphic design skills. Within the first few days, you will gain a broad understanding necessary to craft effective digital marketing strategies. This robust foundation ensures that you are well-prepared to dive into more complex aspects of digital marketing.

Real-World Practice: As the course progresses, you will transition from theory to practice, working on real-world projects that reflect current industry standards and challenges. You will receive practical training in SEO, engage in actual Google Ads campaigns, and develop social media strategies that are currently employed by leading businesses. This hands-on approach not only enhances your learning experience but also prepares you to handle real-life scenarios effectively.

Guidance from a Seasoned Industry Expert: The training is led by a distinguished industry expert who brings over 18 years of experience in the field. Having trained more than 6,000 learners and managed a vast array of projects across various industries, our expert consultant offers invaluable insights and mentorship. Under their guidance, you will learn cutting-edge techniques and the nuances of managing successful digital marketing campaigns.

Unique Features of Our Training Program:

• Comprehensive Certification: Gain recognition for your skills with 15 different certifications that validate your expertise in various aspects of digital marketing.
• Specialized Guest Trainers: Benefit from specialized training sessions conducted by guest trainers, bringing fresh perspectives and deep insights from their areas of expertise.
• Extensive Tool Mastery: Learn to navigate and master over 80 digital marketing tools that will equip you to make data-driven decisions and streamline your workflows.
• 100% Placement Assistance: We provide dedicated support to help you secure employment post-training, thanks to our strong industry connections and comprehensive career services.
• Training by IIM Trained Professionals: Receive top-tier training from professionals trained at IIM, ensuring that you learn from the best and apply globally recognized business strategies in your digital marketing practices.

Learn by Doing: Throughout the course, the emphasis on project-based learning means that every theoretical concept is paired with a practical application. This method ensures that you can immediately apply what you learn in real-world settings, reinforcing your understanding and enhancing your skills.

Prepare for Success: By the end of this course, you will have developed a comprehensive portfolio of projects, showcasing your ability to strategize and execute digital marketing campaigns effectively. This portfolio will serve as a powerful tool in your career advancement, demonstrating your practical expertise to potential employers or clients.

Join us to gain the skills, knowledge, and experience you need to thrive in the fast-evolving digital landscape. Let our expert lead you through a meticulously designed learning path to success in digital marketing.

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Take the Leap Towards Your Future in Digital Marketing with Hard Work and Dedication

Are you prepared to elevate your career with rigorous and high-quality training that meets industry standards? If you’re ready to dedicate yourself and embrace the hard work necessary to succeed, then our digital marketing training program is for you. This course is designed for those who are driven and motivated to build a robust career in the digital landscape. It will require dedication, effort, and sacrifice, but the rewards are immense.

Over the course of six months, you’ll experience profound growth and acquire skills that are pivotal in today’s market. You’ll face challenges, but each one will bring you closer to becoming an industry-ready professional, equipped with practical experience and a comprehensive understanding of digital marketing.

Join us if you’re ready to work hard and create exciting new opportunities in your career. Let’s embark on this journey together, and let’s make these next six months transformative. Enroll now and start shaping your future in digital marketing!